JIF POWER UPS
The J.M. Smucker company tasked us with creating a digital launch campaign for their new JIF Power Ups line. We worked with NPH to create a Facebook Live activation and series of OLV’s that promote a snack both parents and kids can agree on.
“AlEXA, POWER UP SNACK TIME STORIES”
When parents ask how their kid’s day went at school, their go-to answer is usually “fine”. We aimed to change this dialogue by giving parents and kids a fun way to share their daily activities during after-school snack time.
WEBSITE
To show parents everywhere that we understand the parenting struggle, we created shareable content featuring NPH that serve up relatable, bite-sized laughs.
