SURPRISINGLY PAINLESS GIFTING
Esurance is known for its surprisingly painless insurance, so we created a line of surprisingly painless gift wrap for a holiday season stunt.
GIFT-GIVING TYPE THINGS
After designing and producing our own gift-wrap featuring Esurance’s highly likable spokesperson Dennis Quaid, we made it available for free on www.SurprisinglyPainlessGifting.com. 1,500 items sold out within hours.
GIFTING POP-UPS
To take the pain out of wrapping presents, we launched free gift-wrapping pop-ups in Chicago & NYC.
